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The Oct. 2023 Executive Order on AI: You Missed a Spot…

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Today, President Biden is issuing a landmark Executive Order to ensure that America leads the way in seizing the promise and managing the risks of artificial intelligence (AI). The Executive Order establishes new standards for AI safety and security, protects Americansโ€™ privacy, advances equity and civil rights, stands up for consumers and workers, promotes innovation and competition, advances American leadership around the world, and more.

FACT SHEET: President Biden Issues Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence, Oct. 30, 2023

I. Introduction

While more aspirational than specific, the Oct. 2023 Executive Order on AI was a step in the right direction for addressing these issues. But the Executive Order punts on or omits entirely some key issues as depicted in the featured image above.


A. Seizing the promise v. managing the risks of AI

Executive Order on AI balance between economic development and managing the risks

The Executive Order focuses almost exclusively on only one side of the coin: managing the various risks of AI. This makes sense on some levels. But aspirational statements such as “Artificial Intelligence must be safe and secure” or directives, e.g. to the DOJ Civil Rights Division to “prevent and address discrimination in the use of automated systems, including algorithmic discrimination”1 are simply not completely attainable. Nor are they the real end game in the first place.

The simple reality is that the other side of the coinโ€”competing for economic supremacyโ€”is more important to the U.S. government and to most governments around the world. The only question is by how much.

Let’s:

This would help mitigate against the development of unrealistic proposals. And ultimately against the adoption of toothless regulations designed more for the appearance of safety than for anything else. [cont’d โ†—]

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B. Punted IP issues to the US Patent and Trademark and US Copyright Offices

President Biden’s Executive Order identifies some key intellectual property issues, but without providing any hint as to its position on any. Instead it delegates the initial analysis for each as follows:

The Executive Order requires the US Patent and Trademark Office to:

The Executive Order requires the US Copyright Office to:

The courts, however, will be the ultimate arbiter on these issues, regardless of whatever guidance the USPTO and USCO ultimately issue.4 Subject to any additional legislation Congress might pass.

President Biden’s punting on these IP-specific issues is generally appropriate, as they are at least in part outside of the executive branch’s authority anyways.

The fact, however, that “creators”โ€”whose protection is broadly speaking within the executive branch’s authorityโ€”merit no more than one mention in the entire Order speaks volume.5 The rise of AI poses an existential crisis for creators, but the Order simply does not even acknowledge this.


C. Deepfakes? Let me get my microscope and telescope…

The term “deepfake” does not appear anywhere in the AI Executive Order. You have to dig deep to find references to the concept of deepfakes in Sec. 4.5 (Reducing the Risks Posed by Synthetic Content).6

1. What the Executive Order says on deepfakes

Sec. 4.5 directs the Secretary of Commerce to consult with other agencies and submit a report identifying existing and potential methods for:

The second bullet point is the sum total of the discussion concerning pornographic deepfakes.9

The discussion of political ad deepfakes is started by the first bullet point and directs the Office of Management and Budget to consult with other agencies to “issue guidance to agencies for labeling and authenticating such content that theys produce or publish.” This is “for the purpose of strenghtening public confidence in the integrity of official United States Government digital content.”10 [cont’d โ†—]

Executive Order on AI and watermarking
2. What the Executive Order ducks on deepfakes

The AI Executive Order address the issues at only the extreme granular level of developing technological tools to detect deepfakes and at the extreme high aspirational level of saying we should prevent them and strengthen public confidence in the real stuff.

The Order completely leaves any mention of the individual or societal impacts of each or any actions to prevent themโ€”including imposing any criminal or civil liability against those who generate or distribute deepfakesโ€”for another day.

Some federal agencies have started dipping their toes into political campaign deepfakes, including the National Security Agency11 and the Federal Election Commission.12

None have stepped into the breach regarding pornographic deepfakes to date.

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II. Coming Attractions

The Executive Order does more meaningfully discuss the following important issues re AI:

I plan to focus my next two blog articles on the first two topics. And I will provide a substantive discussion on political ad deepfakes and the related topic of watermarking after that.


  1. Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence, Oct. 30, 2023, at Sec. 2(a) and 7.1(a)(ii). โ†ฉ๏ธŽ
  2. Id. at Sec. 5.2(c)(i)-(ii). โ†ฉ๏ธŽ
  3. Id. at Sec. 5.2(c)(iii). โ†ฉ๏ธŽ
  4. cxLoyalty, Inc. v. Maritz Holdings, Inc., 986 F.3d 1367, 1375, n. 1 (Fed. Cir. 2021) (noting that USPTO guidance on patent eligibility โ€œis not, itself, the law of patent eligibility, does not carry the force of law, and is not binding on [the court’s] patent eligibility analysis,” and to the extent the guidance โ€œcontradicts or does not fully accord with our caselaw, it is our caselaw, and the Supreme Court precedent it is based upon, that must control.โ€). โ†ฉ๏ธŽ
  5. “This effort requires investments in…while simultaneously tackling novel intellectual property (IP) questions and other problems to protect inventors and creators.” Executive Order at Sec. 2(b). And that’s all she wrote for “creators”…. โ†ฉ๏ธŽ
  6. There’s one other reference to the concept of deepfakes in Sec. 10 (Advancing Federal Government Use of AI) of the AI Executive Order. This just repeats and applies the same concept, specifically in the context of the federal government’s internal operations. โ†ฉ๏ธŽ
  7. AI Executive Order at Sec. 4.5(a)(i)-(iii). โ†ฉ๏ธŽ
  8. Id. at Sec. 4.5(a)(iv). โ†ฉ๏ธŽ
  9. For a substantive discussion of pornographic deepfakes, see my earlier blog article Pornography deepfakes: My body and identity, my choice, available here. โ†ฉ๏ธŽ
  10. I will provide a substantive discussion of political ad deepfakes in a forthcoming blog article next month. โ†ฉ๏ธŽ
  11. See NSA, U.S. Federal Agencies Advise on Deepfake Threats, National Security Agency/Central Security Service, Sept. 12, 2023, available here. โ†ฉ๏ธŽ
  12. See Ali Swenson, FEC moves toward potentially regulating AI deepfakes in campaign ads, AP News, Aug. 10, 2023, available here. โ†ฉ๏ธŽ
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